| VISION - A vision or strategic intent is the desired future state of the organisation. |
| MISSION - A mission is a general expression of the overall purpose of the organisation, which, ideally, is in line with the values and expectations of major stakeholders and concerned with the scope and boundaries of the organisation. "What business are we in?" |
| OBJECTIVES The objectives role is to do with focusing strategy rather than deciding when it has been achieved. |
| STRATEGY - Strategy is the direction and scope of an organisation over the long term: which achieves advantage for the organisation through its configuration of resources within a changing environment, to meet the needs of markets and to fulfil stakeholder expectations. |
| TACTICS - Tactics is the operations performed and by whom to achieve fulfilment of the strategies of the company. |
| Contact Lena Eide Chairman of the Board Mobile +46 70 556 61 25 lena.eide@vmost.se Jan Trotter CEO Mobile +46 70 224 40 82 jan.trotter@vmost.se Richard Widén Non Executive Board Member Mobile +46 70 146 47 16 richard.widen@vmost.se Lucy Li Dahlgren Non Executive Board Member Mobile +46 73 738 67 52 lucy.dahlgren@vmost.se |